Millennial consumers may seem like a mystery, but there are proven best practices and strategies for ecommerce to engage with this consumer group. Here are 6 techniques that will help capture your millennial audience’s attention.
1. Telling a product story
The modern consumer wants products that have stories tied to them, something that makes it feel meaningful and unique.
2. Mobile First Ecommerce Design
We know that mobile and tablet devices are being used more and more. It’s important that your site is not only optimized, but designed to provide the best possible experiences.
3. Elements of Ecommerce Customization
Your consumer is looking for an experience that goes beyond just a simple ‘Add to Cart’ button. We must incorporate additional elements that make differentiate the shopping experience.
4. Influencer Partners
Partnering with key influencers who resonate with your audience will help to promote your brand and instill trust.
5. Engagement Across Multiple Platforms
Your story doesn’t stop at your website. Consumers are active on social media and are upwardly mobile. You should strive to create content that touches upon their day-to-day lives and doesn’t just pitch product. Creating content that is relatable will encourage them to participate in conversations.
Consumers are smart, and they value brands that speak openly and honestly. Transparency has become a core value that guides millennial purchasing behavior. Share the story behind your products, from the founding story to sourcing and manufacturing to build trust and help consumers feel an emotional connection with your products.
Is your ecommerce experience doing all it can to drive sales? Are you connecting with the right consumer? Talk to SMAKK, we love this stuff.