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6 ways to Optimize Your Ecommerce Site for Millennial Consumers

in Consumer Profiles

Millennial consumers may seem like a mystery, but there are proven best practices and strategies for ecommerce to engage with this consumer group. Here are 6 techniques that will help capture your millennial audience’s attention.

 

1. Telling a product story

The modern consumer wants products that have stories tied to them, something that makes it feel meaningful and unique.

We created collections pages for Wristology to tell a contextualized product story while also highlighting differentiators.

 

 

2. Mobile First Ecommerce Design

We know that mobile and tablet devices are being used more and more. It’s important that your site is not only optimized, but designed to provide the best possible experiences.

To drive conversion and purchasing behavior, we created an Add to Cart button that follows the user down the page. We also implemented a tabbed navigation that allows users to move around the site easily.

 

 

3. Elements of Ecommerce Customization

Your consumer is looking for an experience that goes beyond just a simple ‘Add to Cart’ button. We must incorporate additional elements that make differentiate the shopping experience.

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Based on our research, we knew that customization was important for the millennial audience. We created Wristology’s watch customizer to allow our users to create something that felt personal to them.

 

 

4. Influencer Partners

Partnering with key influencers who resonate with your audience will help to promote your brand and instill trust.

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To promote brand awareness we suggested that Minnow + Mars partner with key influencers to curate collections, which we then turned into a shoppable blog post.

 

 

5. Engagement Across Multiple Platforms

Your story doesn’t stop at your website. Consumers are active on social media and are upwardly mobile. You should strive to create content that touches upon their day-to-day lives and doesn’t just pitch product. Creating content that is relatable will encourage them to participate in conversations.

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Understanding that Minnow + Mars’ audience, Millennial Moms, is active on social media, we helped them to develop templates and establish styles across various social media platforms to better engage their market.

 

 

6. Transparency

Consumers are smart, and they value brands that speak openly and honestly. Transparency has become a core value that guides millennial purchasing behavior. Share the story behind your products, from the founding story to sourcing and manufacturing to build trust and help consumers feel an emotional connection with your products.

To better tell the story behind Satva, we helped them define messaging to communicate the values that guide their product sourcing, mission, purpose, and ethics.

 

 

Is your ecommerce experience doing all it can to drive sales? Are you connecting with the right consumer? Talk to SMAKK, we love this stuff.

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